Companies can now sponsor the White House’s Easter Egg Roll
Breaking tradition, the White House is selling corporate sponsorships to the annual Easter Egg Roll
Easter is almost here and Krispy Kreme has some new doughnuts to celebrate the holiday.
The doughnut chain Monday unveiled its “Hoppy Easter” collection that features three new, Easter-themed flavors and a returning favorite, all available in custom Easter dozen boxes.
The collection, available beginning April 7 for a limited time at participating Krispy Kreme shops, includes:
- Bunny Basket Doughnut: An Original Glazed doughnut dipped in chocolate icing, decorated with chocolate flavored buttercream and topped with a confectionery bunny.
- Marshmallow Bunny Doughnut: An unglazed shell doughnut filled with marshmallow flavored Kreme, dipped in pastel yellow icing and topped with a bunny face and confectionery ears.
- Bouncing Bunny Doughnut: An Original Glazed doughnut dipped in pastel blue icing and sprinkles, topped with a bouncing bunny.
- Strawberry Iced Doughnut with Sprinkles: An Original Glazed doughnut dipped in strawberry flavored icing and pastel sprinkles.
The “Hoppy Easter” collection is available in-store and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen, according to the company. Customers can also get them in a Krispy Kreme 6-count box delivered fresh daily to select retailers.
“We’re passing on the eggs this Easter and instead hopping into the holiday with all-new bunny-themed doughnuts that are almost too cute to eat. Almost!” said Dave Skena, Krispy Kreme’s Chief Growth Officer, in a news release.
Krispy Kreme announces expansion into Brazil
The doughnut chain also announced in late March that it will be opening its first shop in Brazil in late April.
The shop, which will be located in São Paulo, will open through a minority interest joint venture with Ipiranga’s AmPm, the largest chain of convenience stores in Brazil, according to Krispy Kreme.
“We are thrilled to bring Krispy Kreme’s iconic, fresh made doughnuts to Brazil as part of our strategy to become a bigger and better Krispy Kreme,” said Raphael Duvivier, President, International for Krispy Kreme, in a news release.
“Our beloved doughnuts are renowned worldwide, and now Brazilians will be able to enjoy the signature high-quality and delicious flavors that Krispy Kreme offers.”
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
