You gotta catch them all, and one person just caught a hot Cheeto shaped like an iconic Pokemon character for a hefty price.

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped hot snack was sold for $87,840 by Goldin Auctions. According to the auction’s website, the item was sold at around 2 a.m. ET on Sunday.

The item auctioned off was a 3-inch long “Flamin’ Hot Cheeto in the shape of the Pokémon Charizard.” Charizard was part of the first generation of Pokemon released in the 1990s and is one of the most iconic and beloved Pokemon, only behind Pikachu.

The unique Cheeto was sold affixed to a customized Pokemon card with its name, Cheetozard. According to Goldin Auctions, the hot Cheeto was discovered and preserved “sometime between 2018-2022 by 1st & Goal Collectibles.”

According to the listing, 60 bids were received on the Pokemon-shaped hot Cheeto and the winning bid was $72,000. The final price came to be higher than $87,000 due to a “buyer’s premium.”

See ‘Cheetozard’ here

Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at fernando.cervantes@gannett.com and follow him on X @fern_cerv_.

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Hi, I’m Michael Erst, a finance writer dedicated to making money matters clear and accessible. I cover everything from investing and market trends to personal finance strategies and economic insights. My goal is to help you navigate the world of finance with confidence, whether you're managing your budget, exploring new investment opportunities, or keeping up with the latest financial news.

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