Warby Parker shops will soon be opening inside five Target stores.
In the second half of 2025, the eyewear stores are expected to open in Illinois, Minnesota, New Jersey, Ohio and Pennsylvania, the companies announced on Thursday.
In addition to selling prescription glasses, sunglasses and contacts, the stores will also provide eye exams and vision tests similar to most Warber Parker locations. Starting prices for eyewear are at $95, Target said in a news release.
“Warby Parker at Target reflects both brands’ commitment to style, affordability, quality and convenience. As we test and learn with this new partnership — bringing Warby Parker’s expertise into select stores — we’re enticing new consumers to discover more,” Target’s Executive Vice President Christina Hennington said in the news release.
Where states will the Target Warby Parker stores be at?
The Warby Parker at Target locations will open later this year in the following U.S. cities:
- Willowbrook, Illinois
- Bloomington, Minnesota
- Brick, New Jersey
- Columbus, Ohio
- Exton, Pennsylvania
Target has previously opened CVS, Ultra Beauty stores inside
A store inside another store is not a strange concept for Target, which has previously partnered with various brands from cosmetic stores to retail clinics.
In 2016, the chain began launching over 1,500 CVS Health pharmacies inside Targets across the U.S and in 2021 debuted more than 100 Ulta Beauty cosmetic stores.
It’s unclear whether Warby Parker will maintain a lasting legacy at Targets nationwide following its 2025 run but the chain said more stores are expected to launch next year, according to the news release.
